Motorola has been bullish so far this year with its pricing and strategy for India. After a long absence, it came back with the Moto G and Moto X, and now continues with the Moto E, making other manufacturers sit up and take notice.
At Rs. 6,999, the Motorola Moto E is priced to ruffle feathers. Motorola is clearly sending a message to buyers that they can get a whole lot more for their money than they have before, and competitors had better adapt to this new reality. However, it is rather unfortunate that Motorola has chosen to stick to online sales only in India. Even though it managed to run through its first stock of Moto E within two days on Flipkart, Motorola could have done a lot better with a more traditional retail presence – at least competitors have that advantage for now. There has been lots of buzz around the Moto E even before its official launch, but that’s nothing compared to the actual potential of the Indian smartphone market.
Specification: Moto E
|Platform and Processor|
|Memory and Storage|
|Network, WIFI and Communication Connectivity|